Zucker Media Group, Inc. focuses its business in the area we know really well, Sports Media. Here are the services we provide.
- Earned Media: we get your brand in the press via sports radio, television, newspaper, and online.
- Public Relations strategy and planning
- Sports Radio Media Planning, Buying and Execution: we build strategic Sports Radio campaigns to drive your business.
- Media Training: we convey your message to the press so it’s communicated correctly.
- Customized media research: we research and tell you the media outlets (online, radio, TV and print) that would be a good fit to do a story or article on your brand.
- Long-lead advanced placement: we strive to get your brand on a national TV or in major media outlets that require lots of development time.
- Sports Radio and Sports TV Production
- Talent booking: we source and find cost-effective and appropriate spokespersons.
- General Public Relations services
- Viral and Social Marketing Initiatives
- Media tracking: we provide post campaign reports with media analysis and ROI Value
Media Booking/Earned Media
Direct media booking is our core strength. ZMG has relationships with over 500 sports media outlets across the country and leverages these relationships to consistently gain earned media placement on behalf of our clients.
ZMG has booked over 2,000 sports radio interviews and has secure over 1,500 print and online placements in 2010.
Sports Media Buying
In addition to earned media, our second core competency is buying sports radio. We execute campaigns well beyond “traditional” spot media in a way that includes integrated content, on-air live mentions and text executions.
We are currently running campaigns on behalf of our clients on both Sports Radio and Regional SportsNets across the Top 25 DMAs.
Our relationships have been build on a long-term basis with the major Sports Radio Operators at a local, national and corporate level. This is one of the reasons we are able to deliver simple, smart and cost effective campaigns.