I started in the media business at Sports Radio KJR in 1992. As a “rookie” sales rep, my account list was “M-Z” in the Yellow Pages. In the late 1990s, I was promoted to General Sales Manager of KJR and lead the sales staff during the “dot-com” frenzy. After getting my “teeth cut” in sports radio I took a swing at a startup, Seasonticket.com. It was a brilliant idea for a business: customized sports video highlights streamed to a person’s computer. The difficulty with the company’s strategy was that only 8% of households had high-speed access in 1999.
After a year as a regional director in the online search business (sports and gaming focused) and VP of Sponsorship for the Pro Bowlers Association, I took my developed skill set and contacts and decided to have a go at it on my own. I banged around for the first year until I found my first client of substance, Robbie Knievel.
The highlight of that relationship was managing the tour and overseeing the production of A&E’s television series “Knievel’s Wild Ride.” This experience yeilded tremendous familiarity with the various opportunities in the television field and with the people who can make things happen. I am proud of the business we’ve built and the direction in which we are headed.
I always knew I wanted to work in or around sports. I even tried to walk on to the hoops team at Syracuse. They take one Jew every year in honor of assistant coach Bernie Fine, so I thought I had a chance. Then the fact that I'm five foot six and only a bit above average as a player derailed me. I'm truly a rarity, a person that graduated from Syracuse University that works in the world of sports. In 1994, I moved to Las Vegas for no particular reason other than it was far from home and I could bet on football anywhere and everywhere. On my fourth day there, I was hired to work in sports radio. That led to multiple moves across the West Coast where I wore the hats of talk show host, program director, and executive producer for over 10 years. In those 10 years, I built amazing relationships with people in sports radio around the country: sports writers, television personalities and producers, as well as marketing and PR reps. I was also fortunate enough to cover premiere events like eight Super Bowls, the World Series, the Olympics, two Final Fours, the Tyson-Holyfield fight (the one with the ear biting) and a multitude of regular season and playoff games in all the major sports.
In August of 2004, I joined Zucker Media Group (ZMG) to work with my old friend from KJR in Seattle, Dan Zucker. Within six months, it was evident that our skill sets complimented each other well and in early 2007, I became a partner in ZMG. Immediately, I enjoyed the other side of the spectrum of booking interviews instead of chasing them down. Since joining ZMG, I’ve booked interviews in every sports medium imaginable with a variety of personalities such as Mike Ditka, Snoop Dogg, Chad Ochocinco, Troy Aikman, Joe Namath, Michael Irvin, Antonio Gates, Jim Brown, Jerry West, Julius Erving, Reggie Jackson, Ozzie Smith, Randy Couture, Chuck Liddell, Joanna Krupa, Bobby Hull, Bernard Hopkins, Floyd Mayweather Jr., Nils Lofgren, Christian Laettner, Phil Hellmuth, Doyle Brunson, and a host of others. I've also hosted and produced a show on Sirius Radio and most recently co-founded the website SportsRadioInterviews.com (SRI).
Zucker Media Group, Inc. is continuously seeking to find freelancers within the sports and media business. If you are a driven broadcast producer, designer, social, online or traditional media expert and interested in business opportunities, send an email introduction and C.V./resume to: